Privacy Policy

Last updated: 28 September 2026

1. Who We Are

This Privacy Policy explains how Aimee Speakman trading as Aimee Kate Consulting ("we", "us", "our") collects, uses, stores and protects your personal information when you:

  • Visit our website

  • Download free resources

  • Join our email list

  • Book a discovery call

  • Purchase products or services

  • Participate in coaching programmes, workplace wellbeing programmes, workshops, training sessions, speaking engagements, memberships or online courses

  • Attend an event or webinar

  • Contact us by email, social media or other channels

  • Communicate with us in a professional or business capacity

We are the data controller of your personal information for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact details

Aimee Speakman trading as Aimee Kate Consulting
Email: aimee@aimeekateconsulting.com
Website: www.aimeekateconsulting.com
ICO Registration Number: ZC254347

2. The Information We Collect

The personal information we collect depends on how you interact with us and the services you use.

Identity and Contact Information

This may include:

  • Name

  • Email address

  • Telephone number

  • Postal address, where required

Technical Information

When you use our website, we may collect:

  • IP address

  • Browser and device information

  • Pages visited and website interactions

  • Cookie and analytics information

Marketing Information

This may include:

  • Your communication and marketing preferences

  • Newsletter engagement

  • Interactions with marketing communications

Financial Information

Where you purchase a product or service, payment and transaction information may be processed securely by our third-party payment providers. We do not normally store full payment card details ourselves.

Professional and Business Contact Information

Where relevant to our workplace wellbeing services and business development activities, we may collect professional contact information relating to individuals acting in a business capacity. This may include:

  • Name

  • Job title and role

  • Employer or organisation

  • Professional email address and telephone number

  • Publicly available professional information

  • Information about previous communications or interactions with us

We may obtain this information directly from you or from publicly available professional sources, such as your employer's website, professional networking platforms, business directories or other legitimate business sources.

We use this information where appropriate to identify and communicate with organisations and professionals who may have a relevant interest in our workplace wellbeing services.

Health, Wellbeing and Lifestyle Information

Where relevant to the services we provide, we may collect information relating to:

  • Health and wellbeing concerns

  • Hormone and menstrual health

  • Sleep, nutrition and movement habits

  • Stress, energy and resilience

  • Medical history relevant to coaching

  • Lifestyle factors

  • Personal goals and progress notes

Health information is classed as special category personal data under UK GDPR and is given additional protection. Where required, we will obtain your explicit consent to process this information.

3. How We Collect Your Information

We may collect information when you:

  • Complete forms on our website

  • Download a free resource

  • Subscribe to our newsletter

  • Book a call through Calendly

  • Purchase products or services

  • Complete intake questionnaires

  • Participate in coaching sessions

  • Attend workplace wellbeing programmes, workshops, webinars or events

  • Communicate with us by email, Zoom, social media or messaging applications

  • Visit our website through cookies and analytics technologies

  • Communicate with us in connection with an organisation or workplace wellbeing service

We may also obtain professional contact information from publicly available business sources, including company websites, professional networking platforms and business directories.

If you contact us through a social media platform or messaging application, such as Instagram, Facebook, LinkedIn or WhatsApp, information you provide may also be processed by that platform in accordance with its own privacy policy.

4. How We Use Your Information

Depending on how you interact with us, we may use your information to:

  • Deliver coaching, health and wellbeing and educational services

  • Deliver workplace wellbeing programmes and training

  • Provide workshops, webinars and speaking engagements

  • Manage bookings, attendance and communications

  • Process payments

  • Maintain coaching records and programme administration

  • Respond to enquiries

  • Manage relationships with existing and prospective organisational clients

  • Communicate with relevant professional contacts about our workplace wellbeing services

  • Send newsletters and other marketing communications where permitted

  • Evaluate programme effectiveness

  • Improve our services and website

  • Maintain appropriate business records

  • Meet legal, regulatory, tax and accounting obligations

  • Protect our business, website, clients and service users

5. Our Lawful Bases for Processing

UK GDPR requires us to have a lawful basis for processing personal information. The basis we rely upon depends on the information concerned and why we are using it.

Contract

We may process your information where necessary to provide a product or service you have requested or to take steps at your request before entering into a contract.

Consent

We may rely on your consent for activities including:

  • Certain email marketing communications

  • Certain cookies and tracking technologies

  • Processing special category health information where explicit consent is the appropriate condition

You may withdraw your consent at any time.

Legitimate Interests

Where appropriate, we may rely on our legitimate interests to:

  • Respond to enquiries and maintain business relationships

  • Develop and improve our services

  • Maintain appropriate business and administrative records

  • Protect the security of our website and business

  • Identify and communicate with relevant professional contacts and organisations about our workplace wellbeing services

  • Carry out proportionate business-to-business marketing and business development activities

Where we rely on legitimate interests, we consider the purpose of the processing, whether it is necessary and the potential impact on the individual concerned.

We do not rely on legitimate interests where an individual's rights, interests or reasonable expectations override our interests.

Legal Obligation

We may process personal information where necessary to comply with legal, regulatory, tax or accounting requirements.

6. Special Category Health Data

Where you share health and wellbeing information with us, we will only use it for appropriate purposes connected with the services being provided.

Where required by law, we will obtain your explicit consent before processing special category health data.

You may withdraw your consent at any time. However, where health information is necessary for us to provide a particular service safely and appropriately, withdrawing consent may affect our ability to continue providing that service.

Our coaching and wellbeing services are educational and supportive in nature and are not intended to provide medical diagnosis or treatment. We do not provide medical advice, diagnosis or treatment. You should consult an appropriately qualified healthcare professional regarding medical concerns.

7. Workplace Wellbeing Programmes

Where we deliver wellbeing services on behalf of an employer, organisation, charity, healthcare service or other third party, we may process personal information necessary to administer and deliver those services.

Unless otherwise explained to you, personal information shared during individual coaching conversations or other confidential wellbeing activities will not be shared with your employer or commissioning organisation without your consent, except where disclosure is required by law or there is an appropriate safeguarding or other legal reason to do so.

Where we provide programme reports or evaluation information to organisations, we will normally use anonymised and/or aggregated information so that individual participants cannot reasonably be identified.

We may also use anonymised and aggregated information to evaluate programme effectiveness, improve our services and demonstrate outcomes.

Where another organisation determines why and how your personal information is processed, that organisation may also be a data controller and its own privacy policy will apply.

8. Marketing and Business-to-Business Communications

Newsletter and Marketing Communications

If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may send you information about:

  • Coaching and wellbeing services

  • Workplace wellbeing programmes

  • Workshops and events

  • Free resources

  • Offers

  • Health and wellbeing information

You can unsubscribe at any time by using the unsubscribe option provided in our emails or contacting us directly.

Business-to-Business Outreach

As part of our workplace wellbeing services, we may contact relevant professionals in their business capacity to introduce our services or discuss workplace wellbeing topics that we reasonably believe may be relevant to their role or organisation.

Professional contact information may be obtained from publicly available sources such as company websites, professional networking platforms, business directories and other legitimate professional sources.

Where appropriate, we rely on our legitimate interests in developing our business and communicating with relevant organisations and professional contacts as the lawful basis for processing this information.

We aim to ensure that business-to-business communications are relevant, proportionate and appropriately targeted.

Different rules may apply to electronic marketing depending on the type of organisation or recipient being contacted, and we aim to conduct our marketing activities in accordance with applicable UK data protection and electronic marketing laws.

Your Right to Object

You have the right to object at any time to the use of your personal information for direct marketing.

If you tell us that you do not wish to receive marketing communications, we will stop using your information for that purpose.

We may retain limited information on a suppression or "do not contact" list where necessary to ensure that we continue to respect your preference and do not inadvertently contact you again.

Customer Relationship Management

We use customer relationship management (CRM) software, including HubSpot, to help manage professional contacts, prospective and existing organisational clients, business communications, marketing preferences and interactions with our business.

9. Artificial Intelligence (AI) Tools

We may use artificial intelligence tools, including ChatGPT/OpenAI, to support administrative tasks, summarisation, content development and other business activities.

We do not intentionally provide personally identifiable client information to AI tools for these purposes.

Where information relating to a client, participant or service is used with an AI tool, we take steps to anonymise it and remove information that could reasonably identify the individual before it is entered into the tool.

AI tools are used to support our work rather than to make solely automated decisions about individuals that have legal or similarly significant effects.

If you have questions about our use of AI tools, please contact us.

10. Third-Party Service Providers

We use third-party service providers to help us operate our business and deliver our services. These may include:

  • MailerLite for email marketing

  • Google Workspace for business email, documents and administration

  • Calendly for appointment scheduling

  • Stripe and/or PayPal for payment processing

  • Zoom for online meetings, coaching and workshops

  • Canva for design and content creation

  • HubSpot for customer relationship management and business development

  • OpenAI/ChatGPT for AI-assisted business activities, using anonymised information as described above

  • Google Analytics for website analytics

  • Meta Pixel for advertising and marketing measurement, where in use

These providers may process personal information on our behalf or, in some circumstances, act as independent data controllers.

We only share personal information where reasonably necessary for the relevant service or where otherwise permitted or required by law.

We do not sell your personal information.

11. International Data Transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by UK data protection law. These may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved Standard Contractual Clauses or other legally recognised safeguards, as applicable.

12. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, regulatory, tax and accounting requirements.

Typical retention periods may include:

  • General enquiries: normally up to 12 months

  • Email subscribers: until you unsubscribe, request deletion or the information is no longer reasonably required

  • Client records and coaching notes: normally up to 7 years after services end

  • Financial and transaction records: normally at least 6 years where required for tax and accounting purposes

  • Consent records: for as long as reasonably necessary to demonstrate the basis on which information was processed

  • Business development and professional contact information: for as long as it remains relevant to our legitimate business purposes, subject to periodic review and your right to object

  • Suppression records: for as long as necessary to ensure that your marketing objection or opt-out continues to be respected

We may retain information for longer where required by law or where necessary in connection with legal claims.

13. Cookies and Analytics

Our website may use cookies and similar technologies to:

  • Enable essential website functionality

  • Improve website performance

  • Understand how visitors use our website

  • Measure marketing effectiveness

  • Support relevant advertising

We may use services such as Google Analytics and Meta Pixel.

Where required, non-essential cookies and similar tracking technologies will only be used with your consent.

You can manage your preferences through the cookie controls provided on our website and through your browser settings.

For further information, please see our Cookie Policy, where applicable.

14. Children and Age Restrictions

Our services are intended for individuals aged 18 and over.

We do not knowingly collect personal information from children under the age of 18.

If we become aware that we have collected personal information from someone under 18 in circumstances where we should not have done so, we will take appropriate steps to delete it.

15. Keeping Your Information Secure

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

Access to personal information is limited to those who reasonably require it for legitimate business purposes.

In the event of a personal data breach, we will assess the risks and take appropriate action in accordance with applicable data protection law, including notifying the Information Commissioner's Office and affected individuals where legally required.

While we take reasonable measures to protect personal information, no electronic storage or transmission system can be guaranteed to be completely secure.

16. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights including the right to:

  • Request access to the personal information we hold about you

  • Ask us to correct inaccurate or incomplete information

  • Request deletion of your personal information in certain circumstances

  • Request restriction of processing in certain circumstances

  • Object to certain uses of your personal information

  • Object at any time to the use of your information for direct marketing

  • Withdraw consent where processing is based on consent

  • Request transfer of certain information in a portable format where applicable

  • Lodge a complaint with the Information Commissioner's Office

These rights are not absolute and may depend on the circumstances and lawful basis on which your information is being processed.

We will normally respond to a valid request within one month, as required by UK data protection law.

To exercise your rights, contact aimee@aimeekateconsulting.com.

17. Complaints

If you have concerns about how we handle your personal information, please contact us in the first instance so that we have an opportunity to address them.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Further information is available at ico.org.uk.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technology or legal requirements.

The latest version will be published on our website and the "Last updated" date at the top of this policy will be amended accordingly.

19. Contact Us

If you have any questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact:

Aimee Speakman
Trading as Aimee Kate Consulting
Email: aimee@aimeekateconsulting.com
Website: www.aimeekateconsulting.com
ICO Registration Number: ZC254347